New York City has no shortage of beauty inspiration, but if you really want to find some of the fiercest looks in town, you can find them at the Barclays Center in Brooklyn on New York Liberty players and fans. And now, thanks to a perfectly paired new beauty partnership between the reigning WNBA champs and Rihanna’s Fenty Beauty and Fenty Skin, that’s about to become even more apparent.
Fenty Beauty has a long history of supporting women athletes, like sponsoring the WBNA All-Star Weekend, but this is the brand’s first official WNBA partnership. So, what does that mean? According to a statement from Fenty Beauty and Fenty Skin, Fenty Beauty logos will be on the team’s official pregame warm-up jackets and shooting shirts, and the brand will engage with fans through in-arena activations and product discovery moments. (Don’t worry—Liberty’s famous mascot, Ellie the Elephant, will stay well-stocked with beauty goodies as well.)
“I’ve always said that makeup is there to have fun with, to express yourself with,” Rihanna tells Allure exclusively. “It should be reflective of a vibe, of a moment, of a personality—whatever you want it to be. I’m excited to see how these incredible women of the New York Liberty put their game faces on and am proud to have Fenty Beauty and Fenty Skin be a part of their story this season.”
Jonquel JonesNew York Liberty/Fenty Beauty
